With so many consolidations happening in the medical industry these days, your med spa needs to be more competitive than ever.
Inbound marketing can help you generate more leads and boost conversion rates.
If this sounds good to you, you're not alone. Because if you aren't taking advantage of these tactics, you can be sure your competitors are.
Have you been searching for a strategy to help you find and win more business? Then keep reading for everything you need to know about the inbound methodology.
What is inbound marketing? Inbound marketing attracts, engages, and delights prospects. It turns leads into customers and customers into lifelong fans.
But most of all, inbound marketing offers value through actionable insights and builds trust through personal connections. How? By providing incredible content that answers the questions your prospective customers are asking.
But that's not all.
Analytics are also vital to any inbound marketing strategy. After all, how will you know if your new methodology is working unless you're tracking your results?
Analytics should be the foundation of your inbound strategy. It should help you shape your efforts based on customer feedback. That way, you can create a sales cycle that is seriously personal.
Gone are the days of treating all leads the same way. Inbound marketing instead treats leads as humans, valuing quality individual interactions over the number of leads touched. And in a world where things are growing increasingly impersonal, it's no wonder this method really works.
By now, you should understand a little bit about what inbound marketing is. But why are so many businesses turning to this marketing methodology these days? What's the secret sauce behind why this tactic succeeds?
To understand why inbound marketing works, you need to understand a little bit of the psychology behind it.
The principle of reciprocity states that when a human is given something, he or she feels the need to give something in return. This is why so many businesses offer free eBooks, whitepapers, and case studies in exchange for a lead's email or other contact information.
Similarly, grounded cognition theories suggest that humans make decisions majoritively based on emotion rather than reason. The rise in storytelling methods in marketing has reflected this fact.
Finally, the theory of consistency in commitments describes the human tendency to make larger commitments to a person or entity after already making a small commitment. You can see this theory at play in companies that offer free shipping after a certain amount spent.
From these three cognitive theories, you can glean that offering free information, telling your audience a story, and leading with the small sale before going for a larger one are three foolproof ways to attract customers.
And clearly, this method works. Because businesses using SEO inbound marketing tactics in order to show up on the first page of Google get 92% of online consumer traffic.
As a busy med spa owner and operator, you just don't have time to waste on DIY inbound methodology marketing tasks.
That's where Engaged Digital comes in.
Want to know how our expertise in digital marketing can help your business become more competitive? Get in touch with us today and let's partner together on your next big marketing campaign.