Online reviews are how today's consumers discover, evaluate and trust businesses. In fact, one of the best ways to improve your online reputation is through reviews.
97% of consumers search online to find a local business and 85% of them trust online reviews as much as personal recommendations. Just 'letting reviews happen' isn't good enough any longer.
And there's more.... almost 50% of consumers only pay attention to reviews written within the past 2 weeks, so reviews need to keep coming in to get the most benefit.
More positive reviews will lead to more trust, more clicks to your site, and customers will be easier to sell to because of your reviews online. Plus, your business has a better chance of ranking higher in local searches on Google with more positive reviews. Yes, online reviews help with local SEO