Why Do You Need Content Marketing?
Content marketing is a way to promote and distribute content in order to attract customers. It can help small businesses by providing them with information that their customers might be interested in, and helping them create a relationship with their customers.
There are many different ways to approach content marketing, and it is important to find the right approach for your business. You should consider your audience, your goals, and your budget when planning your content marketing strategy.
We provide SEO-friendly content marketing services, helping you to attract your target audience.
We Start With Research
Extensive keyword research will be performed to determine the best keywords or phrases that you’ll have a chance to generate traffic from. We also take into consderation the buyer intent of the keywords, base on your overall goals. Keyword research is the foundation that we’ll build other marketing activities upon.
After our keyword research is complete, we’ll create a content strategy.
A content strategy is a plan for how you will create, manage, and publish content. It is important because it helps you to achieve your business goals and connect with your audience.
When developing a content strategy, you need to consider what type of content you will create, how often you will publish it, where you will publish it, and who will be responsible for creating and managing it. You also need to set goals and metrics to measure success.
Creating a content strategy can help you to save time and resources, connect with your audience, and achieve your business goals.
Promote via Social Media
When it comes to promoting website content, social media is a powerful tool that should not be ignored. By sharing links to your content on social media sites, you can help increase traffic to your website, which can help a little with your SEO efforts. Promoting your website content on social media also helps build brand awareness and establish your online presence.
Monthly Analysis & Adjustments
Content on your site shouldn’t be looked at as a ‘once and done’ item. Many businesses have write content or have it written and feel like they are done with it. In order to get the most out of your content, it should be analyzed and adjusted from time to time, base on what people are searching for.
We analyze the performance of your content and tweak it when necessary, in order to consistently attract new site visitors. Often, this involves adding new content, in order to show up for more search terms.
Get A Free Marketing Analysis
Let Engaged Digital do an analysis of your online presence and put together a Marketing Playbook for your business.
Please provide the following information and we'll soon be in touch to schedule your discovery call.
*Our Digital Marketing Playbook is complimentary, but your business must serve local clients to be eligible.