The e360 System
e360 is more than just a marketing tool; it’s a comprehensive operating system designed for the unique needs of small businesses. In today’s fast-paced digital world, having a cohesive and efficient marketing strategy isn’t just an advantage; it’s a necessity. e360 brings together four crucial elements — Reputation Management | Reselling | Reach | Retargeting —into one integrated system, ensuring your marketing efforts are synchronized and effective.
e360 provides tools, such as Email Marketing, Marketing Automation, SMS/TXT Marketing, Workflows, Landing Pages, Chat Bot, Reputation Management, Social Media Planner, Social Media Messaging, Universal Inbox, CRM, Surveys, Memberships and a lot more.
The Importance of a Small Business Operating System
For small businesses, time and resources are precious. Juggling different marketing tools can be overwhelming and often leads to disjointed efforts that fail to yield results. e360 simplifies this by providing a unified approach, making it easier to manage and more effective in driving growth. By consolidating key marketing components under one system, e360 allows you to focus more on running your business and less on trying to become a marketing expert.
We Will Help You Grow Your Business
By Focusing On 4 Core Areas
Build and Protect the Foundation of Your Business
When it comes to digital marketing, establishing credibility is a necessary first step. To attract customers, your organization must effectively explain what it does and develop trust online. Our Marketing Foundation plan includes online reviews management, Google Business Profile management and making sure your website is both professional, and set up to convert visitors. We’ll help you get started on the right foot, so you can focus on what you do best – running your business.
Improve The Lifetime Value Of Customers
Our ‘Resell’ strategy focuses on driving your business growth by maximizing the lifetime value of your existing customers. We concentrate on creating compelling offers that appeal to your satisfied customer base, encouraging them to return and spend more on products they already enjoy. This method is more than just increasing sales; it’s about deepening customer relationships and leveraging the goodwill of your happy customers for sustainable growth. By targeting those who already appreciate your offerings, we help unlock a profitable and efficient avenue for expanding your business.
Target Active & Passive Prospects
To grow a business, it’s crucial to continuously increase its visibility and reach new potential customers. Relying solely on referrals and word-of-mouth is often a passive strategy that may not yield consistent results. Instead, adopting a proactive approach is recommended. This involves using paid advertising and creating strategic offers to attract new customers, ensuring a steady development of a customer pipeline and preventing future sales declines.
Recapture Warm Leads
Retargeting is a powerful digital marketing strategy that involves targeting ads to users who have previously interacted with a brand or visited its website. This technique is highly effective because it focuses on individuals who have already shown interest in a product or service, thereby increasing the likelihood of conversion. Retargeting works by keeping track of visitors through cookies and then displaying relevant ads to them as they browse other sites online. This method is beneficial for businesses as it helps in reinforcing brand awareness, keeps products and services top-of-mind, and often leads to higher return on investment (ROI) compared to other advertising strategies.
Compounding Benefits of Optimizing for Reputation, Resell, Reach & Retargeting
Implementing and optimizing the four systems of the e360 Small Business Operating System—Reputation, Resell, Reach, and Retargeting—can have a profound, compounding effect on business growth. When these four systems are optimized and work in synergy, they create a cycle of continuous growth. A good reputation leads to more effective reselling, which, coupled with expanded reach, brings in new customers. Retargeting keeps the business in front of prospects until they’re ready to engage, feeding back into the reputation and resell systems. Each system not only contributes individually to business growth but also reinforces and amplifies the effectiveness of the others. This integrated approach can lead to exponential growth, far greater than the sum of its parts.