According to the American Med Spa Association, 28% of med spa owners list marketing strategy as a top concern for their business.
With all the ins and outs of healthcare regulations to navigate, the last thing you want to worry about is attracting customers to your business. And with the healthcare industry losing more to bad debt than its making these days, you need to cut costs where you can.
Enter the free and results-driven inbound marketing methodology.
If you're a med spa administrator curious about how inbound marketing can help your business thrive, check out this guide to the basics of organically attracting (and keeping) customers.
An inbound marketing strategy focuses on creating high-quality content to get leads to come to you. Inbound marketing uses techniques like organic SEO, long-form blog content, and unpaid marketing funnels.
You can compare inbound marketing methods to outbound ones. Outbound marketing methods include:
The largest difference between the two hinges upon whether you're paying for your marketing. Inbound strategies are generally unpaid while outbound strategies require a sizeable investment. In fact, inbound marketing costs 62% less than traditional outbound marketing strategies.
But inbound marketing doesn't just save you money. It also generates 3x more leads in the long-term than paid marketing campaigns since the latter only makes returns while the ads are running. Outbound marketing, on the other hand, turns one-time visitors into lifelong fans.
Sound good? Here's how you can get started with the inbound marketing methodology.
To start saving money while attracting more customers, you need to know how to inbound market. Inbound marketing begins with an acronym, A-E-D, which stands for:
Each step uses different tools, strategies, and services to market toward customers in different stages of the buying cycle.
As an inbound marketer, you don't want to attract just anyone to your website. You want to attract your ideal customer.
Your toolbox should include explainer videos, informative content, engaging social media platforms, and marketing blogs. Your strategy should be to inform prospects about your brand, what problems you can solve for them, and why they should trust what you have to say.
Some of the best services for attracting your ideal customers are chat services where prospects can interact with your company. This helps build trust while providing customers with all the answers to their burning questions.
After you've attracted your prospects and informed them as to what you're all about, it's time to start engaging.
An inbound marketer's toolkit for engagement should always include an email collection form so you can start engaging leads with an email marketing campaign. One great strategy for collecting emails is to offer a free resource like a whitepaper in exchange for contact info.
The whole point of an email marketing campaign is to get leads to make a purchase. The more services you provide for engaging with your customers, the more likely they are to pull out their wallets.
Delighting is all about the follow-up. You've closed a sale with your lead, turning them into a customer, and now it's time to convince them to keep coming back for more.
Email marketing, chatboxes, and engaging blog content are all vital tools to keep on hand. But so too is allowing customers to review your services. Publishing customer reviews is an excellent way to up your brand's credibility, helping you attract even more prospects and starting the inbound marketing cycle all over again.
While we've covered the basics of the inbound marketing methodology here, we've barely scratched the surface of what it can do for your med spa.
Want to start saving money and getting more leads with inbound marketing? Schedule a call with Engaged Digital today and find out how our med spa inbound marketing services can help you start attracting more customers.