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How Does On-Page SEO Help?
On-page SEO is an important part of any digital marketing strategy. By optimizing your website’s title tags, meta descriptions, header tags, and other elements, you can improve your chances of ranking higher in search engine results pages and driving more organic traffic to your site. Additionally, by increasing your website’s conversion rate, you can make it more likely that users will take the desired action when they visit your site.
Have Questions About Your Site’s On-page SEO?
Technical Website Optimization
Along with the content, there are a number of technical items to look at, in order to fully optimize your website for search. Some of these are items are:
- Site Speed
- Schema Markup
- Responsiveness of Your Website
- Internal/External Links
- and more….
If all of this sounds confusing, don’t worry. We can take care of it for you.
Page Content Optimization
Google and the other search engines look at the content on your website’s pages and try to determine if that is what a person is searching for when they type words into the search bar. It’s important to make sure the search engines can easily understand what you page is about, without ‘stuffing’ the page with terms you’d like to be found for.
Like most aspects of your site, there needs to be research done to determine the best keywords to try and rank for with the search engines. These keywords should then be used in your website copy.
On-Page SEO Process
Pretty much everything related to SEO needs to start with keyword research. We’ll look at the keywords you are currently ranking for, as well as other keywords or phrases that you should try and rank for. After this, we’ll present this data to you along with our suggestions.
We do a deep website audit for each client to uncover all of the content and technical items that need to be addressed. We’ll provide you with an audit report and go over it with you, so that you can get a better understanding of some of the work that will need to be done.
After finishing the keyword research and audit, we’ll build a plan that will include both short term and long term objectives. Our plan will be broken down into different phases and each phase will build upon the previous. Our goal is to get everything laid out in front of you, so that there will be no surprises.
Pretty simple…. we get to work. From our research discovery, we’ll initially get started with the On-page SEO work. We’ll give you some options regarding the website and/or blog copy, as you may want to do some of this in-house.
We’ll also test your site on different browsers and mobile devices to make sure it looks and performs well on everything.
We’ll test your site for mobile responsiveness on a number of different screen sizes to make sure that your pages look good, no matter what device is being used. Along with that, we’ll run tests to make sure the code is displaying properly for the search engines.
Monitoring your site for performance and functionality is an ongoing process that we perform. Updates to plugins or the content management system (WordPress) can sometimes alter elements of the code that can mess up the on-page SEO work. We’ll monitor your site for changes and test regularly.
Want Us To Do An Analysis Of Your Site?
We’d be happy to run some reports and give you honest feedback on your website. Just fill out the form and give us a day or so to get back to you.