It looks like the surge in online traffic we saw during the global pandemic is here to stay. More and more people are turning to local search to find solutions to their problems. This includes Google Maps searches. For local businesses, this can be a double-edged sword though. If you are not optimizing your online presence properly for local search, you’re missing out on a huge opportunity.<\/p>\n\n\n\n
There are basically two ways to get more traffic to your website; you can either pay for it through advertising, or you can get it organically through search engine optimization (local SEO)<\/a>.<\/p>\n\n\n\n Advertising can be effective, but it’s also expensive. And unless you’re constantly funneling money into it, your results will eventually dry up.<\/p>\n\n\n\n Organic traffic, on the other hand, is free (or can be free). And, if you do it right, the results can be long-lasting. That’s why local SEO should be a key part of your marketing strategy.<\/p>\n\n\n\n But how do you show up in local search results and get more organic traffic? <\/p>\n\n\n\n Here’s a comprehensive Local SEO Cheat Sheet for what you need to do.<\/p>\n\n\n\n\n\n