{"id":212588,"date":"2019-03-05T16:42:34","date_gmt":"2019-03-05T16:42:34","guid":{"rendered":"https:\/\/engageddigital.com\/?p=212588"},"modified":"2022-06-17T18:29:58","modified_gmt":"2022-06-17T18:29:58","slug":"capitalize-on-the-micro-needling-trend-get-macro-leads","status":"publish","type":"post","link":"https:\/\/engageddigital.com\/capitalize-on-the-micro-needling-trend-get-macro-leads\/","title":{"rendered":"Capitalize on the MicroNeedling Trend: Get Macro Leads"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The beauty world goes through trends the way most people go through napkins. As a medical spa, it can feel like a rat race trying to take advantage of those trends while they&#8217;re hot.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">MicroNeedling is hot right now! The good news for microneedling is that this trend has stuck around for a while. The bad news is that no one can predict how long it will stay on your patients&#8217; minds. So how do you capitalize on it while it&#8217;s around?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make the most of your investment in microneedling equipment, try these tips.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/engageddigital.com\/capitalize-on-the-micro-needling-trend-get-macro-leads\/#Tips_for_Getting_More_MicroNeedling_Patients\" title=\"Tips for Getting More MicroNeedling Patients\">Tips for Getting More MicroNeedling Patients<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/engageddigital.com\/capitalize-on-the-micro-needling-trend-get-macro-leads\/#Have_a_MicroNeedling_Page\" title=\"Have a MicroNeedling Page\">Have a MicroNeedling Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/engageddigital.com\/capitalize-on-the-micro-needling-trend-get-macro-leads\/#Talk_Problems_Not_Just_the_Solution\" title=\"Talk Problems, Not Just the Solution\">Talk Problems, Not Just the Solution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/engageddigital.com\/capitalize-on-the-micro-needling-trend-get-macro-leads\/#Educate_Your_Existing_Patients\" title=\"Educate Your Existing Patients\">Educate Your Existing Patients<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/engageddigital.com\/capitalize-on-the-micro-needling-trend-get-macro-leads\/#Dont_Forget_the_CTA\" title=\"Don&#8217;t Forget the CTA\">Don&#8217;t Forget the CTA<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/engageddigital.com\/capitalize-on-the-micro-needling-trend-get-macro-leads\/#Making_the_Most_of_MicroNeedling_in_Your_Practice\" title=\"Making the Most of MicroNeedling in Your Practice\">Making the Most of MicroNeedling in Your Practice<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Tips_for_Getting_More_MicroNeedling_Patients\"><\/span><b>Tips for Getting More MicroNeedling Patients<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You&#8217;ve seen what microneedling can do for a patient&#8217;s appearance, so how do you help more patients enjoy those results? Start with these tips.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Have_a_MicroNeedling_Page\"><\/span><b>Have a MicroNeedling Page<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The first thing someone does when they hear about a new treatment is to hit the internet. They want to know what it does, how it works, and whether it can help them look their best.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You want to be their resource. To <\/span><a href=\"https:\/\/www.businessinsider.com\/10-basic-seo-tips-everyone-should-know-2010-1\"><span style=\"font-weight: 400;\">optimize your site for search engines<\/span><\/a><span style=\"font-weight: 400;\">, you need high-quality content about microneedling. The best way to do that is with a dedicated page about microneedling on your website. Remember to focus the content on the patient.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s a bonus tip: add before and after photos to this page too so patients can see the potential.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Talk_Problems_Not_Just_the_Solution\"><\/span><b>Talk Problems, Not Just the Solution<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">From a search engine optimization standpoint, you want to use the word &#8220;<a href=\"https:\/\/beautymadesimply.com\/services\/microneedling\/\">microneedling<\/a>&#8221; throughout your site because people are interested in it. Don&#8217;t limit yourself to patients who already know about the treatment, though. You want people to be educated, so your spa is seen as an authority and a resource.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You also need to use keywords that describe the problems micro-needling patients are trying to solve. A patient might search for <\/span><a href=\"https:\/\/beautymadesimply.com\/services\/fibroblast-skin-tightening\/\"><span style=\"font-weight: 400;\">treatments for wrinkles<\/span><\/a><span style=\"font-weight: 400;\">, sagging skin, stretch marks, or scars without knowing that microneedling is an option. You want them to find you either way.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Educate_Your_Existing_Patients\"><\/span><b>Educate Your Existing Patients<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you want to increase your numbers for micro-needling, don&#8217;t forget to look right in front of you. Instead of spending all your time marketing to new patients, tell <\/span><span style=\"font-weight: 400;\">your existing patients<\/span><span style=\"font-weight: 400;\"> about the procedure. Selling to an existing patient who has been satisfied with your services is much easier than trying to find new patients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you&#8217;re chatting with patients, tell them about your new micro-needling option. It&#8217;s especially helpful for patients who are getting treatments that would get even better results with microneedling in the mix.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dont_Forget_the_CTA\"><\/span><b>Don&#8217;t Forget the CTA<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You can do as much search engine optimization and marketing as you want, but if you don&#8217;t have an easy way for <\/span><span style=\"font-weight: 400;\">patients to take action<\/span><span style=\"font-weight: 400;\"> when they want the treatment, you won&#8217;t reap all the rewards.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On your micro-needling page, include a prominent call-to-action, or CTA. Make it easy for them to get in touch by offering a digital contact form or email address as well as a phone number. And, make your email address and phone number clickable for mobile. Many sites forget to do this and it makes a big difference for conversion rates.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Making_the_Most_of_MicroNeedling_in_Your_Practice\"><\/span><b>Making the Most of MicroNeedling in Your Practice<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You want the best for your medical spa and your patients alike. That&#8217;s why you&#8217;ve added innovative and effective treatments like micro-needling to your menu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The tricky part is spreading the word to potential patients. The tips above can help you bring in those leads and make your venture into micro-needling a success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more hands-on help, <\/span><a href=\"https:\/\/engageddigital.com\/contact-us\/\"><span style=\"font-weight: 400;\">contact our digital marketing experts<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The beauty world goes through trends the way most people go through napkins. As a medical spa, it can feel like a rat race trying to take advantage of those trends while they&#8217;re hot. MicroNeedling is hot right now! The good news for microneedling is that this trend has stuck around for a while. The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":230252,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Capitalize on the Micro-Needling Trend: Get More Leads","_seopress_titles_desc":"Micro-needling is the new skincare trend, but how do you capitalize on the trend before it goes out of style? 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