{"id":1476,"date":"2017-10-24T13:11:50","date_gmt":"2017-10-24T20:11:50","guid":{"rendered":"http:\/\/www.engagedsmm.com\/?p=1476"},"modified":"2022-11-03T20:05:57","modified_gmt":"2022-11-03T20:05:57","slug":"small-business-social-media-strategy","status":"publish","type":"post","link":"https:\/\/engageddigital.com\/small-business-social-media-strategy\/","title":{"rendered":"How Small Business Can Use A Big Business Social Media Strategy"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/engageddigital.com\/small-business-social-media-strategy\/#Social_Media_Strategy_for_Small_Business\" title=\"Social Media Strategy for Small Business\">Social Media Strategy for Small Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/engageddigital.com\/small-business-social-media-strategy\/#Create_Your_Online_Business_Personality\" title=\"Create Your Online Business Personality\">Create Your Online Business Personality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/engageddigital.com\/small-business-social-media-strategy\/#Word-of-Mouth_Marketing_and_User-Generated_Content\" title=\"Word-of-Mouth Marketing and User-Generated Content\">Word-of-Mouth Marketing and User-Generated Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/engageddigital.com\/small-business-social-media-strategy\/#Collaborate_with_Influencers\" title=\"Collaborate with Influencers\">Collaborate with Influencers<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Social_Media_Strategy_for_Small_Business\"><\/span>Social Media Strategy for Small Business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Whether you are a small business or a big corporation, there is a space for you on social media. It\u2019s understandable as a new entrepreneur to be hesitant to implement a social media marketing strategy, particularly if you have a small team or a limited budget.<\/p>\n<p>However, there are strategies you can start implementing today that don&#8217;t require a social media strategist to introduce your brand to the digital world. Here are some <a href=\"https:\/\/engageddigital.com\/social-media-marketing-6-tips-for-advertising-your-spa\/\">tips on how you can run social media<\/a> strategies for your small businesses that even the big companies are using:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Create_Your_Online_Business_Personality\"><\/span>Create Your Online Business Personality<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Big businesses have dedicated social media managers or entire teams who run their social media accounts. This is necessary for large companies due to the number of engagements they encounter on their accounts. However, personalization can get lost in this way, and that\u2019s where small businesses have the potential to do better than big brands.<\/p>\n<p>Because the person behind creating your online brand personality is you or someone from your team, you are more in control of the image you want to develop. You can connect to your customers on a personal level by:<\/p>\n<ul>\n<li>Humanizing your brand by sharing your personal stories<\/li>\n<li>Showing \u201cbehind-the-scenes\u2019 photos and videos<\/li>\n<li>Personalizing your responses<\/li>\n<li>Replying to comments and inquiries personally, which creates a more loyal following<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Word-of-Mouth_Marketing_and_User-Generated_Content\"><\/span>Word-of-Mouth Marketing and User-Generated Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When you have a great product or service and a loyal following that you\u2019ve developed by being genuinely engaged, your customers will soon do your online marketing for you.<\/p>\n<p>And because you want to regularly and consistently engage with your audience, you\u2019ll feel the pressure of always having new and unique content that is relevant to publish. However, it\u2019s not that easy to always create content, particularly if your business depends on you for more important matters.<\/p>\n<p>You can encourage your customers to talk about your business on social media, giving you word-of-mouth marketing and user-generated content by:<\/p>\n<ul>\n<li>Directly asking for referrals<\/li>\n<li>Offering incentives for referrals<\/li>\n<li>Asking for testimonials that you can use on your social media or website<\/li>\n<li>Encouraging your customer customers to display your product with photo reviews<\/li>\n<li>\u2018Regraming\u2019 your customer\u2019s Instagram photos or sharing their Facebook posts<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Collaborate_with_Influencers\"><\/span>Collaborate with Influencers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Social media tools will help you recognize who the influencers are in your target market. With some tools, you can identify them down to your city, which is ideal if your business has a brick and mortar location that relies on customers within your neighborhood.<\/p>\n<p>Huge brands are leveraging the power of social media influencers and so can you. Influencers will bring a lot of attention to your business thanks to their strong following and ability to influence them. Here are the next steps steps once you\u2019ve identified the right influencers for your business:<\/p>\n<ul>\n<li>Determine how the influencer can help you<\/li>\n<li>Engage through content interactions<\/li>\n<li>Develop an authentic relationship<\/li>\n<li>Propose your sponsored content action plan with the influencer<\/li>\n<\/ul>\n<p>As a small business, you may feel intimidated and overwhelmed by social media and digital marketing strategies. Or, you may feel that you have to start big to get big results. The great thing about social media marketing is that your plans can develop and become more refined as your business starts to expand.<\/p>\n<p>Sure, the most effective social media strategies do come with a price, but the returns justify the costs. Start with social media strategies or tools that fit within your budget for now and adjust them as your business needs grow.<\/p>\n<p>To learn more about how Engaged Digital Marketing can help you implement your strategy, schedule a free strategy session here: <a href=\"https:\/\/engageddigital.com\/contact-us\/\">Free Strategy Session<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social Media Strategy for Small Business Whether you are a small business or a big corporation, there is a space for you on social media. It\u2019s understandable as a new entrepreneur to be hesitant to implement a social media marketing strategy, particularly if you have a small team or a limited budget. However, there are [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":230277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"How small businesses can use big business social media strategy to grow","_seopress_titles_desc":"How small businesses can use a big business social media strategy to be successful and grow their brand without spending a ton of money.","_seopress_robots_index":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[],"_links":{"self":[{"href":"https:\/\/engageddigital.com\/wp-json\/wp\/v2\/posts\/1476"}],"collection":[{"href":"https:\/\/engageddigital.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/engageddigital.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/engageddigital.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/engageddigital.com\/wp-json\/wp\/v2\/comments?post=1476"}],"version-history":[{"count":0,"href":"https:\/\/engageddigital.com\/wp-json\/wp\/v2\/posts\/1476\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/engageddigital.com\/wp-json\/wp\/v2\/media\/230277"}],"wp:attachment":[{"href":"https:\/\/engageddigital.com\/wp-json\/wp\/v2\/media?parent=1476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/engageddigital.com\/wp-json\/wp\/v2\/categories?post=1476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/engageddigital.com\/wp-json\/wp\/v2\/tags?post=1476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}