Key Tips for Local Review Management

by Kurt Lohmann

Key Tips for Local Review Management

You probably know that the first few seconds of meeting a new person are crucial for making a good impression? After a few minutes of interacting, a person tends to decide on their overall impression and it can be almost impossible to change their perception afterward.

This concept also applies to online reviews. That's why it's important for local businesses to handle reviews the right way. For small local businesses, online reviews can make or break you success.

Are you wondering how to do it? Keep reading to learn all about key tips for local review management.

Handling Negative Reviews

People are more likely to leave negative reviews and the review sites sometimes list them above the positive reviews. However, receiving a negative review about your business can be truly disheartening. It can also cause some anger to well up. One thing to keep in mind is that you should never express those negative feelings when responding to a low rating or negative review.

When you lash out, it makes the situation worse. Not only does it make the complainant feel validated, but it also makes other readers think that you're a terrible business owner who can't handle criticism.

Instead of getting defensive or angry, try to take the high road and be understanding. Thank the customer for their feedback and let them know that you're sorry their experience wasn't up to par. If possible, offer a solution or compensation for their troubles.

Most importantly, always stay professional and never resort to personal attacks.

Acknowledging Good Reviews

As you handle negative reviews, you shouldn't forget about good reviews. Simply put, customers don't have to go out of their way to leave a review. When they write something positive, that means they care.

When someone leaves a positive review about your business, it's always a good idea to respond. A simple thank you is always appreciated, but you can also go a little further.

If there's something the reviewer said that you want to highlight, let them know. For example, if they mentioned how great your customer service is, say thank you and let them know that you're glad they enjoyed their experience.

You can also use reviews as an opportunity to highlight your company's best qualities. If you have some reviews that talk about how great your food is, let new customers know by sharing those reviews on social media or on your website.

One thing to remember when using reviews on social media or on your site is to make sure they aren't too long. You don't want to scare people away by making them read a long review. Just include a snippet of the review and then link to where they can read the full thing.

Get More Reviews

If you want to know how to get more reviews, then you'll need to learn a few strategies.

Don't be shy about asking customers face-to-face to leave a review if they enjoyed your products or services. This is a more personal way of getting online reviews and typically, you'll get a higher percentage of positive reviews.

Another way to get more online reviews is to use email to encourage customers to leave them on Google, Facebook, or other review sites. You can even offer a discount or freebie in exchange for a review. Some sites don't allow this (like Google), so make sure you stay in compliance. This is a great way to get honest customer feedback, as it is less intimidating than a face-to-face review request.

There are a number of tools available to make this process easier and more convenient for both you and your customers. One tool we'd recommend is More Thumbs Up. With this tool, you can select your review sites from the common to industry specific review sites. More Thumbs Up allows you to send review requests via email or SMS messaging. You can also customize the review requests, as well sas track your outreach success.

Newsletters are another way to get online business reviews. With a newsletter, you can add review request buttons to review sites of your choice.. If you're just starting out and need to build a foundation, then you can give them incentives, such as a coupon.

Are You Ready to Succeed at Review Management?

Now that you've learned more about key tips for local review management, you can take charge of the way your business is represented. After all, a business is only as successful as its brand is perceived.

We specialize in review management, search engine optimization, and more. If you want your business to get more online reviews and overall engagement, then look no further than our expert solutions.

Do you have one or more questions about what we can do for your brand? If so, don't think twice about contacting us. We're always happy to help.

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