Are you a med spa looking to get more traffic through the door? Beauty ads can help give that a boost.
Today’s market is bustling with opportunities for those in the know. Read on to learn more about our top tips for creating successful beauty ads for your business.
1. Less is More
What’s the newest trend in marketing to your audience? Well, less is more. Because more and more people are trying injectables for the first time, you’ll want to cater to their concerns.
One of the most common concerns for those who are new to injectables is looking “overdone”. Truthfully, the Beverly Hills Housewife look isn’t for everyone, but celebs like Kylie Jenner have made injections on-trend.
Expanding your audience is easy when you start marketing micro treatments. Consider offering low unit packages on injectables like Botox and Dysport.
Similarly, half syringes of filler can also be a great introduction for those who aren’t ready to commit to a full syringe. Offering half syringes can also introduce a new clientele to your med-spa.
Because filler doesn’t come cheap, trying filler can feel like a big commitment for those who are curious about it. Offering low prices can help you introduce a client to a service they’ll want again and again!
2. Doing It for the ‘Gram’: Explore Influencer Marketing
In today’s day and age, it’s all about influence. So how is it that successful med spas get those celebs and influencers in the door? In truth, it’s as easy as sliding into their DMs.
To get started, make a list of influencers that you believe live in your area. If you don’t live in a major influencer hub like LA, Miami, Chicago, or New York, you may have to do some digging.
In this case, you can use the geotagging features of Instagram to view the top posts in your area. Prioritize your list based on which influencers you believe have the strongest connection to your brand.
3. Collab with Beauty Bloggers
Beauty bloggers can be a great choice as their content centers around their reviews and influence in the beauty community. Once you find your target, reach out with a friendly DM.
You’ll want to explain that you’re looking to find influencers to collaborate with and would like to know if they’d be willing to share their audience analytics. You’ll want to ask to see their data analytics to ensure that their following is local (and real).
If you’ve found an influencer that you think is a perfect fit, make sure that you outline your expectations for their posts. Will all posts be feed posts? Would you like them to include Instagram stories or go live during their treatment?
4. Create Targeted Social Media Ads
Advertising doesn’t mean throwing money toward an ambiguous audience anymore. Social media companies have gained such huge influence in large part due to their success with advertisers.
Social media offers a unique platform that allows you to pick the demographics that see your ads. Start by creating an ad tailored to the platform you plan to use.
Want to run an ad specifically targeted at Chicago women that are over 40? Head to Facebook with your image or video. You’ll have the ability to create a tailored campaign that is only visible to the people most likely to visit your location.
Beauty Ads that Work
Want to get more clients in the door? These tips will help you create beauty ads that translate into more revenue.
Need more help? Visit our website to learn more and speak to one of our experts. We’re here to help.