Digital Marketing Blog

The Insider's Guide to Why SEO Matters

Looking for a way to transform your website, company, and profit margins? It may sound like a dream, but it isn't. Search Engine Optimization (SEO) is your answer to changing the game on your digital presence and staying competitive in the industry. The good news is, you don't have to get a degree in marketing to understand […]

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5 Important Questions to Ask a Social Media Specialist Before Hiring

5 Questions for a Social Media Specialist Before Hiring Looking to ramp up your company's social media marketing? With 88% of businesses active on social media, finding a social media specialist that will make your business stand out online is crucial. To help you separate the amateurs from the pros during the interview process, here are […]

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How to Effectively Use Digital Marketing for Healthcare

How to Use Digital Marketing for Healthcare Today's healthcare market demands more of healthcare professionals than ever. However, in the world of digital marketing, the healthcare industry still lags behind other industries. Because of compliance and FDA regulations, healthcare organizations are somewhat cautious to adopt new marketing technologies and strategies. Unfortunately, it is no longer […]

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5 Healthcare Marketing Trends to Watch in 2018

Look For These Healthcare Marketing Trends In 2018 Technology is changing the marketing game, and it's no less true in healthcare. Healthcare companies in the US upped their marketing spend by 4.6 million on average last year. The innovations of big data and the payoff of Web 2.0 both continue to bring new marketing opportunities. Moving into […]

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How Small Business Can Use A Big Business Social Media Strategy

Social Media Strategy for Small Business Whether you are a small business or a big corporation, there is a space for you on social media. It’s understandable as a new entrepreneur to be hesitant to implement a social media marketing strategy, particularly if you have a small team or a limited budget. However, there are […]

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5 Ways to Increase Sales with Social Media

Increase Sales with Social Media For some, social media may be for fame or more specifically infamy.  Some people are just getting on social media now.  There are businesses that turned to social media earlier than others and experienced greatly increased sales.  There are some that had been apprehensive to use social media for their business […]

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Social Media Marketing Funnel: How To Build One

Creating a social media marketing funnel is a major step get understanding the ROI of social media. Using social media throughout your marketing and sales process will enhance the overall experience for your leads and it will help improve your conversion rate. Everyone's business is a little different, so make sure you customize your funnel and add the right social media actions at the right stage of your buyer's journey.

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Social Media Success For Small Business: 3 Simple Tasks

Social Media Success for Small Business In today's business environment, small business success is likely to depend on social media success. Businesses need to develop and execute a social media strategy for long-term survival.  Using social media effectively allows small businesses to compete for their audience without spending a fortune.  They can, therefore, 'even the […]

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Hyper-Targeted Landing Pages to Boost Facebook Advertising

Hyper-Targeted Landing Pages With the sheer volume of content on social channels, it’s becoming harder and harder for brands to get noticed and build a market-share. The good thing for small businesses is that social channels like Facebook allow you to advertise with small budgets. It’s a great way to increase your reach. More importantly, […]

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Twitter Followers: How To Keep From Losing Them

It's no doubt that Twitter is a powerful B2B tool to connect with potential clients and there are many tactics to gain new Twitter followers.  However, to maintain steady growth for your account, there are a few things you need to pay close attention to. Before you attempt to grow your account, make sure your Twitter page is complete.  By […]

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