Digital Marketing Blog

Marketing in The Healthcare Industry: 8 Things You Need to Know!

How do you describe color to a blind person? How do you describe a song to someone born deaf? Marketing in the healthcare industry can often feel like trying to translate English into simpler English. How do you sell services to fix a problem most people don't even know they have? How do you make […]

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Top 3 Social Media Hacks for Your Health and Wellness Business

1.4 billion people are active on Facebook every single day. As a matter of fact, 81% of the American population engages on one or more social media channels. That spells out a huge opportunity for your business. Social media marketing is one of the most low-cost and effective ways to engage customers. That holds true for your health […]

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4 Inbound Marketing Tactics That Can Dramatically Improve Your Healthcare Business

Inbound marketing sounds intense, right? But receiving traffic depends on good inbound marketing strategies. Content, keywords and social media all contribute to effective inbound marketing skills. How do you integrate inbound marketing with healthcare? Any industry can utilize inbound marketing, including healthcare and medical. The good news is you don't have to be a content […]

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8 Healthcare Marketing Ideas You Need to Try

Healthcare is a giant industry: Back in 2014, national expenditures rose to roughly $3 trillion, or just north of $9,500 per person. That's 17.5% of that years' GDP! While there's no arguing how big healthcare is in our society, the question is "how can you up your healthcare marketing to get your slice of the market?" […]

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The Anatomy of a Successful Healthcare Marketing Strategy

In the United States, the healthcare industry brings in roughly 1.67 trillion dollars in revenue on an annual basis. It's a pretty astounding figure when you consider it. However, this figure is divided among the roughly 785,000 healthcare companies, leading us to believe that some businesses are performing better than others. The healthcare industry is […]

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What Are Some Advantages of Email Marketing?

Have SEO tactics and social media marketing killed email marketing? No, they haven’t. In fact, email marketing is stronger than ever, with almost half of the companies in the U.S. expecting to increase spending on their e-mail marketing efforts. So, what are the advantages of email marketing as opposed to relying on other forms of advertisements? Ahead, we’ll give […]

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6 Brilliant Medical Marketing Strategies You Need to Know About

Is it time to improve your marketing plan? Looking for ways to get more patients for your medical practice? If you're having trouble getting new patients, it may be time to learn a few new medical marketing strategies. Patients don't just appear out of thin air, so it's important that you're being proactive when it […]

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How To Hire A Trustworthy SEO Company

SEO is a tricky thing to get right. If you don’t do it right, you stand to lose a lot of time and money. So, what are your options as a business? You can go the DIY route and try to learn as much as you can. After all, there is no shortage of SEO […]

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Does Your Healthcare Business Need a Local SEO Company?

Did you know that 77% of people searching for health information online start with a search engine like Google? As more consumers turn to the web to look for local businesses, local SEO has never been more effective. In fact, nearly 4 out of 5 local mobile searches lead to offline purchases. The vast majority of these purchases occur […]

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5 SEO Trends You Need to Know About

No matter which industry you're in, SEO trends are something that's always worth monitoring. Why is this important? For starters, SEO is a dynamic process. Search engines are continuously improving, and ranking factors are constantly in flux. If you don't keep up with all the changes, your site traffic could take a big hit. Despite […]

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