The Med Spa industry has enjoyed positive growth every year since 2010. When you consider how these procedures are simple, quick, and cost-effective, growth like this isn't really surprising. But despite the industry's tremendous expansion, Med Spa companies still need lead generation strategies.
If you are the owner or operator of a Med Spa franchise looking to grow, you need to find leads interested in your service. The web is one of the best ways to find people looking for botox, facials, and other types of Med Spa services.
Here are five easy yet effective methods to find new Med Spa prospects:
There are billions of people using networks like Instagram and Facebook all over the world. Why not take advantage of the popularity of social networks to promote your company? There are many different things you can share on social media, from pictures of your team to information about your procedures.
Most sites now allow you to schedule social media updates in advance. Or, you can subscribe to social media management software to schedule posts. Spending 30 minutes to an hour writing posts, you'll have a full queue ready for an entire week. Also, if you don't have the time or expertise, consider outsourcing your social media marketing.
When posting on social media, you should also include calls to action (CTAs) in some of your posts. Use CTA to drive people to your website/landing page and get prospects to call your clinic or sign up for your newsletter. Special offers are also a great strategy for social media posts.
The ROI of email marketing is astounding. For every $1 spent, you can expect to earn $44 back from your email marketing efforts. Few other forms of lead generation are as cost-effective as email.
Just emailing people, however, won't work. You'll need to segment your email contacts so that you can provide them with focused and personalized information. When you do this, you'll be able to communicate with leads based on their interests and preferences. This will lead to an increase in conversions.
Email marketing is also an effective way to provide special offers to people who are 'on the fence' about med spa services. Maintaining a 'top-on-mind' awareness with leads through email marketing is extremely cost effective.
Additionally, email marketing can be used to reach out to leads for feedback. Reaching out to people with a survey request helps you keep your 'finger on the pulse' of your leads. This can provide valuable feedback for blog post topics, as well.
Content marketing is one of the best ways for any beauty, health or wellness business to not only attract an audience, but also keep them coming back. By publishing blog posts on subjects your target audience searches for online, you will bring visitors to your website.
Many businesses struggle with finding the right topics to write about. One suggestion for this would be to just ask your current clients what their interests are, what they'd like to know more about and what challenges they face with the way they look and feel. Take these topics, do some keyword research and voila, you'll have a list of your blog topics. If you don't understand keyword research, reach out to a marketing professional for help.
Your email marketing can also be used to update people on your lists with new blog posts. Remember.... top-of-mind awareness is key.
Search engine optimization (SEO) is important if you want your site to receive traffic organically. What that means is by people searching for specific terms or topics. SEO is a broad, complex field, but you don't need to know everything about it to get started.
At a basic level, you can easily begin by optimizing your site for certain keywords. Do some research about common phrases people search for, and then include these phrases throughout your site. Keep in mind that you don't want to 'stuff' keywords on your pages and to start with, you should focus on one main keyword for each page. For more on SEO, check out our guide to local SEO.
Optimizing your website is time consuming and it's usually best to hire a professional to take care of it. After all, you wouldn't let a digital marketer perform microdermabrasion, would you?
We've touched on this a couple of times, but while there are many ways you can generate leads on your own, it may be best to leave this task to a professional. A skilled digital marketing agency or consultant can help you make the most out of your investment into lead generation. Look for a provider who specializes in Med Spa services, as this means they have a better shot at being successful.
Many agencies, like us, offer a free consultation. You should take advantage of this before starting any strategies on your own.
If you want growth or consistent revenue for your Med Spa business, lead generation is key. Make sure you adopt one or more of these lead generation strategies so you can initiate more conversations with prospective customers. For more tips on marketing your Med Spa services, visit our Digital Marketing Blog.