Inbound marketing sounds intense, right? But receiving traffic depends on good inbound marketing strategies. Content, keywords and social media all contribute to effective inbound marketing skills.
How do you integrate inbound marketing with healthcare?
Any industry can utilize inbound marketing, including healthcare and medical. The good news is you don’t have to be a content master to effectively utilize inbound marketing. Anyone can conquer it.
Are you ready to grow your healthcare business? It’s time to put on your content hat and optimize inbound marketing for your healthcare website. Here are four inbound marketing tactics you should use during your next marketing campaign.
1. Guest Blogging
To attract organic traffic, you should run a blog. Don’t have one? No problem. Click to learn how to start a blog.
When setting up your blog, pay attention to SEO factors. Make sure it is ‘SEO friendly’. After you successfully optimize your blog, what’s the next step? Start guest blogging. These are articles you write that are published on other blogs. This can help drive traffic and leads faster than posting content on your own blog.
You can either collaborate with other businesses or you can find a content marketing firm that will handle all guest blogging tools for you. This is what is referred to as getting backlinks. Backlinks help you build authority with your site and authority helps you rank better for your target keywords.
2. Write Longer Content
Inbound marketing is constantly evolving. We have been told shorter content is more effective. But times are changing — now longer and in-depth content is winning.
This is good news for the healthcare industry. Healthcare related articles can be very descriptive and long in length.
Summarizing medical terms and detailed health topics is difficult. And chances are, your audience is interested in learning about healthcare. So the next time you write a blog post, don’t be afraid to write a detailed post about a niche topic.
3. Forms Don’t Bring Leads
Forms have been the tool that most companies use to track leads. Yet, forms are becoming outdated.
When improving your email marketing list, customers are no longer interested in filling out forms. If they’re interested in your company, they will follow you on social media.
The trends are shifting. This includes healthcare companies — specifically, healthcare companies that also work as e-commerce businesses. Instead, utilize new features such as live chat.
4. Run a Lead Generation Funnel
Have you heard of the lead generation funnel? This is one of the most effective inbound marketing tactics.
The lead generation funnel uses your lead generation to track the effectiveness of your inbound marketing strategies such as your call to action, the visitors on your landing page, email marketing, and utilizing any offers or sales.
The funnel looks like an upside-down pyramid. Here’s the customer trend, from the top to the bottom of the pyramid:
- Stranger
- Website visitor
- Information qualified lead
- Marketing qualified lead
- Sales qualified lead
- Opportunity
- Customer
If you see more website visitors become customers, you know your inbound marketing strategies are working.
Time to Use These Inbound Marketing Tactics
Inbound marketing skills are necessary to increase your website’s traffic and grow leads. This marketing strategy is definitely necessary for those in the healthcare business.
Effective inbound marketing can help you stay ahead of the game and ahead of the curve.
Contact us today if your healthcare website needs help with inbound marketing!
